News has been simmering at least for a couple weeks. And yesterday…we were finally rewarded with the ability to share reviews online on jcrew.com. JCAs long desired and long waited for a wishlist feature, and the ability to add reviews. A little less than a year ago, we got our wishlist! At that time, I added a wishlist counter to the bottom of this blog. The final clock was 261 days between the wishlist feature and online reviews being added to the site.
In all its glory. Harking herald angels sing. And drink Crewlade.
Online reviews written by customers are a great addition to many retailers’ websites. I always remember what one of my English teachers used to love to scribble on our papers in red when we didn’t provide enough detail: B.S. Be specific. When it come to reviews, the more detailed, the better. It’s easy to B.S. without writing a novel to accomplish the task.
Thank you, Jennifer D, for sharing tips on The Mothership on how to write a helpful online review.
Greetings JCAs – I wrote this a few weeks ago when I first heard J.Crew was going to include customer reviews. I reposted a slightly consolidated version here. I hope these are helpful to you, other JCA customers, and for J.Crew to hear the voice of the customer.
Here are some possibilities for helpful review criteria:
1) List your height, weight, measurements, “go-to” size, and how the item fit relative to these variables.
I.e. Too big, so size down.
Too tight so size up.
Full-length pants that require heels unless you decide to hem them.
2) How the item fit relative to the model and/or description in the catalog or website.
I.e. These seem to be bracelet-length sleeves, not full-length sleeves.
3) How the item looks relative to the photo on the catalog or website.
I.e. Much more or less colorful, neon with a capital “N.”
Sheerness that might get you sent home from work or possibly arrested.
4) Perceived quality prior to wear.
I.e. unravelling threads, stones falling off, snags easily, color from denim rubs off on your hands, etc…
5) Real-life performance.
I.e. Soles separating from shoes, pants do or don’t stretch out, sweaters pilling, clasp on the necklace broke
6) Washer-dryer performance.
I.e. shrinks, fades, recommend hand-washing with the tears of happiness from small children
7) Potential outfit pairings or occasions to wear item, preferably with photos, although that might be beyond website capabilities. So maybe just blog links.
Finally, I think it’s important to ensure that quality ratings are not colored by “usefulness to your life” ratings.
I.e. I think the Lightweight Merino Scalloped Sweater is super-cute and the scalloped hem is a great design detail, but it’s something I would get limited wear out of because I’m always cold and prefer closer-fitting tops that I can wear a jacket with.
The Schoolboy Blazer in Linen is a great fit, but I already have several summer blazers and simply don’t need another.
Awesome, Jennifer. Very well done! I agree with and think if reviewers include at least 2-3 of
the first 6 suggestions, that would go a long way. If you’re shy about mentioning your physical measurements, at least list whether you always take a 4 in J Crew pants, but took a 6 in the particular pair you’re reviewing. I think #7 gets into usefuless for life rating and could get reviewers into the not so useful territory. For example, appropriate wedding varies greatly, which I’ve learned by going to California weddings and comparing them to wedding photos I’ve seen online from other regions. California Casual is alive and well. It seems you can wear Raiders gear anytime, anywhere and it’s all good. Ok, so that never happened at a wedding I’ve attended but I’m sure it’s happened somewhere. I digress…
I can’t see the reviews!
If you are in Chrome and can’t see the reviews, try this, per Roxy of Effortless Anthropologie. She shared them on The Mothership and it worked for me:
**WARNING: This process will clear ALL of your browsing history, saved logins, etc.***
– Open your history (Ctrl + H)
– Click the “Clear Browsing Data” button
– In the dropdown, choose “Obliterate the Following Items from: The Beginning of Time”
– Check the TOP 4 BOXES ONLY (that’s browsing history, download history, cookies and…, cached images and files)
– Click clear browsing data. It may take awhile!
When you use modern browsers to visit websites, especially ones you visit often, the browser doesn’t reload the entire page or CSS file. Clearing out your history from the beginning of time will force the browser to reload the page fresh. HTH! — Roxy
For the archives…screen grab this morning of the counter, just before I removed it: